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Out Of Home Tracking and Analytics 2018-01-19T17:06:04+00:00

‘Measurement’ is the Answer

The advertising industry in New Zealand invests over $118 million per year on Out Of Home (OOH) advertising and yet both brands and agencies have little to no visibility or a clear method of measuring ROI and performance. Sophic provides accurate visibility with real-time-reach tracking and analytics to help you maximise your OOH marketing and advertising.

BRANDS

Brands can now understand which OOH sites deliver the best results, achieve incremental reach and even compare real-time OOH site volumes with in-store data.

VENDORS

OOH advertising space providers can now have real-time volume data for each location/site enabling them to better meet their customers needs.

AGENCIES

Media agencies can now for the first time compare the best performing OOH advertising sites for their campaigns, and trading teams can conduct more accurate cost analysis.

TALK TO US ABOUT YOUR OUTDOOR MARKET INTELLIGENCE NEEDS

OOH Analytics

Sophic collects real-time data and doesn’t rely on guesstimates or extrapolated data from third party sources.

Our beautiful, simple, yet powerful analytics engine provides key insights that make it easy to effectively plan and even evolve your campaigns on-the-fly based on real-time data.

Besides the increased campaign reach and cost savings, you will be able to use the data for a more accurate campaign cost analysis which is perfect for reporting.

Sophic Outdoor Tracking and Analytics Dashboard Screenshots

BETTER UNDERSTAND THE VALUE OF YOUR OUTDOOR MEDIA INVESTMENTS

Get in Touch

Send us an online enquiry if you have any questions or would like more details.

Auckland and Sydney

We are located in Auckland and Sydney and can work with most businesses located in New Zealand and Australia.

Give us a ring

If you’d rather talk than exchange emails, you can call us at +64 21 075 7366 between 9 AM and 6 PM NZST.

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