We all come to work every day because we want to accurately measure and understand human behaviour on the street. We’re not just software builders; our team is passionate about technology and its application to help drive marketing, sales and operational strategies.
The Marketing and Retail industry does not have access to accurate street volumes, how daily human patterns change, and how to use these insights.
OOH advertisers & brands do not know their ‘Total Reach’ ROI, and what that reach is doing for them i.e. are they reaching the same people?
Retailers aren’t sure what’s affecting their in-store foot traffic i.e. their ads vs. street traffic.
Our mission at Sophic is to make street data readily available, and render unknown street behaviour, known.
Today, Sophic provides the most insightful, and actionable street data & insights in the industry. We want to make this data available to as many business owners as possible (not just the top 5%).