History was made last month by Coca-Cola when the world’s first 3D robotic advertising billboard was unveiled.

It consists of 1,760 independently moving LED screens and is installed at Times square which has a daily footfall of over 300,000 people and costs anything between $1m-$4m a year to advertise.

Coca-Cola’s digital installation has now raised the bar for innovative OOH Creative, technology and measurement.