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Go beyond guessing, with Sophic

Sophic invented accurate street counting technology and continues to stay at the forefront of the industry. We are continually adding new technology, capabilities and expertise that help us accurately understand consumer’s street behaviors and patterns.

Beautiful and Powerful Analytics

Our powerful, flexible dashboard makes it simple for everyone from corporate executives to retailers to access and analyse the data they need. Preset queries make it easy to compare and better understand Hourly, Daily or Weekly trends at multiple locations with metrics that matter.


The total number of people that pass-by.


The total percentage of people who have returned
within the specified date range.


The average amount of time someone has
spent near any location.

Why Sophic

Sophic is designed to count individuals at set locations helping you understand people and pedestrian behaviour and trends.

We never dump large amounts of raw data on our clients and expect you to make your own assumptions. We’ll work closely with your business to understand business requirements, then generate valuable market insights that enable you to make more informed marketing and operational decisions.


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Out-Of-Home (OOH) Tracking and Analytics

Sophic can help you better understand your outdoor (out-of-home) location data with accurate Hourly/Daily/Weekly/Monthly trends, including behavioral insights.

Buying or Leasing Commercial Property

Before signing a long-term lease, understand both on-foot and in-vehicle traffic and pedestrian trends of the area with accurate Hourly/Daily/Weekly data.

Street to Point-Of-Sale (POS) Conversion

Leverage outdoor vehicle and pedestrian traffic trends and insights to maximise your in-store sales during peak times of day.

Get in Touch

Send us an online enquiry if you have questions or require more details.